Exclusive news and research on the wine, spirits and beer business

News Briefs for February 16, 2021

February 16, 2021

•Well-Aged (and smoky) Benriach, an unusual rye finish, and newcomers from Crown Royal and Paul Sutton are among the offerings featured in Whisky Advocate’s latest weekly roundup. The magazine’s website has all the details.

•Deep Eddy vodka has extended with a new Lime flavor. Retailing at $20 a 750-ml., the new entry is debuting nationwide next month, backed by trade and consumer media, social media, out-of-home displays, and retail point-of-sale support. In addition to Lime, Deep Eddy Vodka’s portfolio includes Original Vodka, Orange, Peach, Lemon, Ruby Red, Cranberry, and Sweet Tea. Part of the Heaven Hill Brands stable, Deep Eddy has annual U.S. volume of 1.5 million cases.

•Monica and Victor Ordonez are launching a new premium boxed wine brand, Quadrum, nationally in the U.S. Including a red blend, white blend, and rosé, Quadrum retails at $20 a 3-liter box and is rolling out across top retailers including Raley’s, Spec’s, Market Basket, and Wegmans. Sourced from Spain, the wines are part of the Jorge Ordonez Selections portfolio. The company plans to ship about 26,000 cases to the U.S. for the 2020 vintage.

•Glass Revolution Imports has announced the U.S. launch for Bimber English Single Malt Whisky, set to debut in March. The importer will bring three single cask releases from Bimber’s Country Collection to select markets across the U.S. for a suggested price of $160 a bottle. The three whiskies all matured in different casks—ex-Bourbon, new American oak, and ex-Sherry—and are bottled at cask strengths of 59.1% abv, 58.6% abv, and 58.9% abv, respectively.

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