Exclusive news and research on the wine, spirits and beer business

News Briefs for February 19, 2021

February 19, 2021

•Final retail sales data for 2020 was released recently by the U.S. Commerce Department, and while beer, wine and liquor stores soared 18% to $70.3 billion last year, food service and drinking places—including restaurants and bars—fell 19.5% to $616.7 billion. Alcoholic beverage volumes rose 11.5% in Nielsen channels for the 52 weeks ending December 26, which led to a corresponding 17.6% increase in retail dollars. But even though off-premise gains in 2020 were enough to compensate for volume losses on-premise, Impact Databank estimates that total industry dollars fell last year, for the first time since federal excise taxes were raised significantly in 1991, which resulted in a drop in overall demand.

•Indoggo Gin, a partnership between Prestige Beverage Group, Trusted Spirits, and hip-hop icon Snoop Dogg, is expanding nationwide. The development follows a limited launch in California last September through Gallo Sales Company. Indoggo is strawberry flavored and features orange, coriander, and cassia botanicals. Distribution is being handled through Prestige’s distribution network, which includes RNDC, Breakthru, and Johnson Brothers, among others. It’s available now nationwide at major retailers such as Total Wine, Albertson’s, and Kroger, among others, retailing at $30 a 750-ml.

•Anheuser-Busch is extending canned wine brand Babe with a new lower-calorie offshoot. Babe 100 Rosé has 100 calories and zero sugar per serving and is targeted at wine drinkers who have migrated to hard seltzer. Weighing in at 6.9% abv, it’s rolling out nationally following a soft launch in San Diego last year. Babe 100 Rosé joins the existing Rosé, Pinot Grigio, and Red sparkling canned wines in the brand portfolio.

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