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Moët Hennessy Takes 50% Stake In Armand de Brignac Champagne

February 22, 2021

Moët Hennessy has acquired a 50% stake in Champagne house Armand de Brignac, making the international luxury giant an equal partner with rapper and entrepreneur Jay-Z. Financial terms of the deal were not disclosed but Moët Hennessy revealed that it would take over global distribution for the Champagne brand following the completion of the transaction.

“The strength of the Armand de Brignac brand and quality of its range of prestige cuvées will allow us to take the business to new heights across the world,” said Philippe Schaus, president and CEO of Moët Hennessy. Armand de Brignac has total volume of about 40,000 cases.

“We are confident that the sheer power of the Moët Hennessy global distribution framework, its unparalleled portfolio strength, and its long-established track record of excellence in developing luxury brands will give Armand de Brignac the commercial power it needs to grow and flourish even further,” said Jay-Z.

With the new partnership, Armand de Brignac will sit alongside the likes of Veuve Clicquot, Moët & Chandon, Dom Perignon, Krug, and Ruinart in Moët Hennessy’s Champagne stable. Veuve Clicquot and Moët & Chandon continue to lead all sparkling wines in the U.S.—import and domestic—in terms of retail value. Those two luxury-priced brands account for over 60% of the Champagne market in the U.S., according to Impact Databank. Among brands priced above $25 a 750-ml, Veuve Clicquot is the top overall wine brand in retail dollar terms.—Shane English

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