News Briefs for February 23, 2021February 23, 2021
•Constellation Brands executive Jim Sabia, previously executive vice president and chief marketing officer, has been named executive vice president and managing director, beer division, effective March 1. Constellation said the company’s CMO position will remain open in the near term but that it will look to replace Sabia in the role over time. Additionally, Mallika Monteiro has been appointed executive vice president and chief growth, strategy and digital officer. In addition to her current responsibilities leading the company’s growth and strategy functions, she will assume added responsibility for leading the company’s media initiatives, including digital marketing, 3-Tier ecommerce, and Constellation Ventures, the company’s venture capital arm.
•Kobrand has added Rebellious, a new upscale California red blend, to its portfolio. Retailing at $25 a bottle, Rebellious is a blend of 44% Zinfandel, 23% Cabernet Sauvignon, 8% Merlot, 7% Syrah, 7% Mourvedre, 7% Petite Sirah, 3% Malbec, and 1% Sauvignon Blanc sourced from Sonoma and Mendocino. Kobrand president and CEO Robert DeRoose said Rebellious addresses “the dramatic movement towards premiumization” in the California red blend category over the past few years.
•Tia Maria, part of the Disaronno International portfolio, has unveiled a new ready-to-drink cocktail, the Iced Coffee Frappé. The 4% abv offering is available nationwide in 200-ml. 4-packs retailing at $10, with single 200-ml. cans positioned at $2.30. Meanwhile, the core Tia Maria coffee liqueur ($28 a 750-ml.) has received a new bottle design that emphasizes its cold brew method and ingredients of 100% Arabica coffee beans and Madagascar vanilla.
•MGP Ingredients has named Tony Kavanagh as export sales manager, tapped to guide the American distiller’s European business. Kavanagh joins MGP after three decades in the spirits industry, including leading Beam Suntory’s international bulk spirits sales. He has also helmed the European launch for brands like Teachers, Maker’s Mark, Plymouth, and Laphroaig, among others. “He is intimately familiar with every facet of the market, from consumer tastes to regulatory requirements, and will be an invaluable resource to our collaborative distilling customers,” said MGP VP of alcohol sales and marketing David Dykstra.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.