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News Briefs for February 25, 2021

February 25, 2021

•Fort Collins, Colorado’s Old Elk has launched its first limited release of 2021: Sour Mash Reserve. The whiskey is distilled from a mash of 51% corn, 34% malted barley, and 15% rye and was distilled in New York. The first batch consists of 5,040 bottles that will be distributed in select markets by Southern Glazer’s Wine & Spirits. It will retail for a suggested price of $90 a 750-ml.

•Welsh whisky maker Penderyn Distillery has announced two new single cask whiskies exclusive to the U.S. market, set to hit shelves on March 1, just in time for St. David’s Day, the national day of Wales. First up is Penderyn 15 Year Old Bourbon Matured Single Cask, a 59% abv whisky that matured in an ex-Buffalo Trace barrels. A very limited supply will be available for around $170 a 750-ml. The other new whisky is Penderyn 13 Year Old Rich Oak Single Cask, a 58.1% abv whisky matured in Buffalo Trace barrels before finishing in a European oak cask that was shaved, toasted, and re-charred. This whisky will retail for $150 and is also rolling out in very limited amounts. The whiskies are available in select states across the U.S.

•Fetzer Vineyards has appointed Chris McFerran as senior vice president, sales. McFerran joins from Anheuser-Busch, where he was a vice president of alcohol within the Beyond Beer unit. Prior to that he was vice president, strategic national accounts at Treasury Wine Estates, driving growth for 19 Crimes and Matua, among others, and before that held the same title at Delicato Family Vineyards. At Fetzer, McFerran will be responsible for strategic national sales across the company’s wine portfolio including priorities Bonterra Vineyards, 1000 Stories, and Casillero del Diablo, as well as craft whiskey operation Kentucky Peerless Distilling Co., reporting to CEO Giancarlo Bianchetti. Fetzer is part of Concha y Toro.

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