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News Alert: Constellation Aligns With Southern Glazer’s Across Wine And Spirits Portfolio

March 2, 2021

Constellation Brands is aligning with top wholesaler Southern Glazer’s Wine & Spirits across 70% of its wine and spirits portfolio, effective April 1. The move comes following the closure of Constellation’s blockbuster sale of a host of below-$11 wine and spirits brands to E.&J. Gallo earlier this year.

Constellation is now focusing on a slimmed down range of premium and above wine and spirits brands including g Kim Crawford, Meiomi, The Prisoner Wine Company and High West.

“Southern Glazer’s is a proven brand builder with a strong national footprint, a digital commerce innovator and a standout leader in the luxury category,” said Robert Hanson, president of Constellation’s wine and spirits division. “We share a future-focused mindset and strategic orientation that we are confident will enable us to drive our consumer-first agenda.”

“We are not only fully aligned with Constellation Brands’ strategy to accelerate growth in high-end wine and spirits categories, but also in our efforts to drive greater diversity in the industry,” said Wayne Chaplin, CEO of, Southern Glazer’s Wine & Spirits.

Constellation didn’t immediately disclose which specific markets will be impacted by the SGWS alignment.—Daniel Marsteller

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