Terlato Reloads In Champagne Category, Gaining Lanson BrandMarch 5, 2021
Terlato Wine Group will begin handling U.S. sales and marketing for Champagne Lanson, effective April 1. Lanson previously served as its own U.S. importer, and has had a limited presence stateside, although parent company Lanson-BCC represents the third-largest shipper of Champagne globally after Moët Hennessy and Vranken-Pommery, with pre-pandemic volume of 1.4 million cases, according to Impact Databank. Lanson-BCC had revenues of €223 million ($267m) in 2020.
Terlato expects Lanson to do a little over 8,000 cases in the U.S. in the first full year of the partnership. That would place Lanson well within the top 20 Champagne brands in the U.S. market. The core Lanson portfolio includes Black Label Brut (retailing at $50), Rosé Brut ($70), and Green Label Bio ($75). The Green Label offering is emblematic of the maison’s focus on sustainability, farmed according to organic and biodynamic principles.
“Champagne is a very competitive and specialized market,” Bill Terlato, CEO of Terlato Wine Group, told SND. “With our three decades of success with building and repositioning Champagne brands, we’re excited for the opportunity to advance Lanson’s position in the most important Champagne market in the world.”
“This long-term partnership reflects Champagne Lanson’s ambitions in the biggest Champagne market worldwide and represents a key milestone in the new brand vision,” noted Lanson president François Van Aal. “Champagne Lanson and Terlato Wines are two family-owned companies sharing common values about wine quality and the constant search for excellence.”
The addition of Lanson fills a gap left in Terlato’s portfolio by the departure of Piper-Heidsieck, which transitioned to the Folio Fine Wine Partners stable last year, following Piper owner EPI Group’s acquisition of a majority stake in Folio.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.