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Ste. Michelle Launches Wine-Based Spritzers, Lower-Calorie Wines

March 11, 2021

Woodinville, Washington-based Ste. Michelle Wine Estates has debuted two new labels. Launching with Grapefruit and Passion Fruit flavors, the new Fruit & Flower Spritzers are wine-based spritzers that come packaged in 250-ml. cans and are retail priced at $11 a 2-pack. The spritzers accompany the wider Fruit & Flower brand, which was introduced earlier this year and features a variety of still and sparkling wines.

Elsewhere, Ste. Michelle’s new Evenly label is targeting the health-conscious consumer with a line of four wines—Chardonnay, red blend, Papaya & Honeysuckle white, and Dragon Fruit & Orange Blossom rosé—that all clock in at 100 calories or less, contain zero sugar, and are available in 750-ml. ($15) or 375-ml. ($8) bottlings.—Julia Higgins

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