Exclusive news and research on the wine, spirits and beer business

News Briefs for March 12, 2021

March 12, 2021

•Bombay Sapphire gin has launched a line of canned cocktails. The new ready-to-drink offerings—Bombay Sapphire Gin & Tonic and Bombay Sapphire Gin & Tonic Light—mark the Bacardi brand’s entry into the canned cocktail space. The cocktails are packaged in 4-packs of 250-ml. cans, retail priced at $13. Bombay Sapphire canned cocktails are currently rolling out nationwide.

•Volley Tequila Seltzer has appointed M.S. Walker as its distributor for Massachusetts and Rhode Island. The seltzers come in four flavors—Zesty Lime, Spicy Ginger, Sharp Grapefruit, and Tropical Mango—and are made with sparkling water, 100% blue agave Tequila, and juice. This expansion brings the brand to eight total markets where 4-packs retail for a suggested price of $15 and individual 355-ml. cans go for around $3.75. Beyond MA and RI, Volley is available in New York, New Jersey, Georgia, Florida, Tennessee, and Kentucky.

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