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News Briefs for March 16, 2021

March 16, 2021

•Greg Baird, president and CEO of Breakthru Beverage, has announced that he will retire from the company at the end of 2021. The search for his successor is underway with Breakthru considering internal and outside candidates to fill Baird’s shoes. Baird, said Breakthru, will remain in place until a new leader is chosen and will stay on as a company advisor for a period afterwards. “It has been an incredible honor to lead Breakthru Beverage through a transformational five years. Together with our entire team, we have built an industry leader that consistently delivers excellence to our supplier and customer partners and other stakeholders,” he said. Baird, a veteran of Charmer Sunbelt, has led Breakthru since it was formed following the merger of Charmer and Wirtz Beverage. Click here to read SND’s recent interview with Baird.

•Versailles, Kentucky-based Woodford Reserve is releasing its annual high-proof expression for 2021. Woodford Reserve Batch Proof, part of Woodford’s Master’s Collection, was bottled this year at 128.3 proof (approximately 64% abv). It comes in a new bottle, which features a long neck and rounded shoulders. This limited-edition release is available in select U.S. markets for a suggested price of $130 a 750-ml. and can be purchased at the Brown-Forman-owned Woodford Reserve Distillery.

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