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Southern Glazer’s Takes Undisclosed Stake In ReserveBar

March 17, 2021

Southern Glazer’s has taken an undisclosed equity stake in ReserveBar, a leading e-commerce platform for premium and luxury spirits in the U.S. The top-ranked U.S. wholesaler made the move via its Southern Glazer’s Ventures business, led by the company’s chief growth officer, David Chaplin. Financials weren’t disclosed.

Southern Glazer’s says the deal expands its digital marketing offerings to suppliers by providing an additional three-tier-compliant platform for marketing their brands to consumers. ReserveBar isn’t a licensed supplier, wholesaler, or retailer, but connects consumers with licensed retailers to make their purchase. It has become a showcase for “premium, ultra-premium and luxury spirits and is dedicated to personalization, upscale packaging, and fast and reliable delivery,” Southern Glazer’s stated.

“With ReserveBar, we are able to offer our supplier partners an exciting three-tier compliant, consumer-focused channel to market and sell their premium brands,” said David Chaplin. “We look forward to helping our diverse base of suppliers leverage this platform to build their brands and reach an important and growing category of consumer.”—Daniel Marsteller

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