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Pernod Ricard Partners With Gladstone And Teasdale’s Lafayette Imports

March 17, 2021

Pernod Ricard is teaming up with spirits industry veterans Elwyn Gladstone and Mark Teasdale, who have opened a new Lafayette Imports company as a wholly owned subsidiary of their existing company Biggar & Leith.

Based in the New York area, Lafayette Imports will handle Pernod Ricard’s Plymouth Gin, Powers Irish Whiskey, and a range of craft Irish whiskey brands including Knappogue Castle single malts and Clontarf (both of which Pernod gained in its 2019 acquisition of Castle Brands). Those brands will join Biggar & Leith’s spirits portfolio of Spytail Rum, Hotel Starlino Vermouth, Stambecco Amaro, The Gladstone Axe Malt Scotch, Shanky’s Whip, and The Butterfly Cannon Tequila.

“Plymouth, Powers, Knappogue Castle, and Clontarf have strong potential in growing categories,” stated Pernod Ricard chairman and CEO Alexandre Ricard, adding, “This dedicated and fit for purpose approach allows these brands to have renewed development and to meet new consumers.”

“The spirits market is driven by innovation and premium high-quality brands with provenance and heritage,” said Teasdale. “We’re excited to be bringing our expertise, track-record, and know-how to an entirely new company which will house a noteworthy portfolio of brands in exciting categories with huge growth potential.”

Teasdale and Gladstone have worked together for two decades, first at William Grant & Sons, then at Proximo Spirits. The duo sold their Malfy gin brand to Pernod in 2019.—Daniel Marsteller

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