Diageo Invests $80 Million To Boost RTD CapacityMarch 18, 2021
Diageo is unveiling a new Plainfield, Illinois facility with an eye toward ongoing growth in the soaring RTD category. With an investment of approximately $80 million, the site will have the capacity to produce over 25 million cases of RTDs per year, including Smirnoff seltzers and the newly launched spirits-based RTD cocktails from Crown Royal and Ketel One Botanicals.
The investment will add two new canning lines, both of which are expected to be up and running by this summer. “As the ready-to-drink category continues to grow rapidly in the United States, this expansion is very exciting as it will support our plans to meet increased consumer demand in line with emerging trends for convenient formats that are ideal for casual and at-home occasions,” said Diageo North America president Debra Crew.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.