Whisky Advocate: Dewar’s Tees Off On The 19th HoleMarch 24, 2021
Often referred to as “The 19th Hole,” the tradition of enjoying a dram of Scotch whisky or another favored tipple after a round of golf is, for some, as central to the game as driving or putting, calling to mind Winston Churchill’s famous quip about Champagne: “In victory I deserve it. In defeat I need it.” Dewar’s believes its forthcoming limited edition 19-year-old blended Scotch whisky, debuting as part of a new multi-year sponsorship of golf’s U.S. Open major, is uniquely suited for the occasion.
Dewar’s will tee off as the official Scotch whisky of the U.S. Open beginning with the 121st U.S. Open Championship at Torrey Pines Golf Course in San Diego, Calif., taking place June 14-20. In the run-up to the event, Dewar’s will release The Champion’s Edition 19-year-old, a 43% abv blended Scotch that was double aged and finished in first-fill American ex-Bourbon casks, in late May. It will retail at around $80 a 750-ml. While a limited release, The Champion’s Edition will be relatively widely available, especially in states where Scotch whisky has a large following, Dewar’s tells Whisky Advocate.
Brian Cox, vice president of Dewar’s for North America, says the plan is to offer a commemorative 19-year-old whisky annually as part of the U.S. Open sponsorship. This year’s bottling will be followed by special editions for the 2022 U.S. Open at The Country Club in Brookline, Massachusetts and the 2023 event at the Los Angeles Country Club. According to Impact Databank, Dewar’s was roughly flat at 1 million cases in the U.S. last year. Whisky Advocate has more on the new bottling and U.S. Open sponsorship.—Daniel MarstellerSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.