News Briefs for March 25, 2021March 25, 2021
•California-based La Crema has debuted a Sonoma County Sauvignon Blanc. Sourced from a variety of vineyard sites from warmer Sonoma County sub-regions, including Knights Valley, Alexander Valley, and Dry Creek Valley, the La Crema Sauvignon Blanc was fermented in a mix of neutral oak barrels and stainless steel tanks, and rested on the lees for two to three months prior to bottling. The wine, which was available on a regional basis last year, is now available nationwide for a retail price of $25 a 750-ml. La Crema is part of the Jackson Family Wines portfolio.
•Luxury Tequila player Clase Azul is introducing a new offering, Mezcal Guerrero, nationwide on April 1. The newcomer is made from 100% Agave Papalote, also known as Agave Cupreata, which is specific to Mexico’s Guerrero region and can take up to 15 years to mature. Recommended to be sipped neat, Clase Azul’s Mezcal Guerrero is packaged in a tall green decanter stylized with a number of elements evocative of Guerrero culture. The 42% abv mezcal will retail at $249 a 750-ml.
•Southern Glazer’s has updated the Covid-19 Resource Hub on its website to help customers recover from the pandemic. New on-premise content includes updated operating checklists, to-go and delivery programming, and marketing and business optimization best practices. Off-premise content includes numerous guides for retailers looking to transform their businesses by leveraging e-commerce and other digital strategies. In addition, the updated site includes a robust social media section aimed at helping both on-and off-premise accounts upgrade their social media marketing programs.
•Teremana, the new Tequila from Dwayne “The Rock” Johnson, is launching a new line of merchandise, with the first month’s proceeds dedicated to supporting the hospitality industry. The brand’s “Bring the Mana” line includes t-shirts, hoodies, zip-up sweatshirts, and hats emblazoned with the Teremana logo. “100% of all profit will be donated to @anotherroundanotherrally to help support our hard working bartenders and restaurant workers who lost their jobs due to Covid,” Johnson said in an Instagram post. Teremana has rocketed out of the gate since debuting last March.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.