Drizly Spinoff Lantern Launches Cannabis Delivery In ColoradoMarch 30, 2021
Boston, Massachusetts-based Lantern, the cannabis-focused offshoot of drinks delivery platform Drizly, itself acquired by Uber early last month, is expanding operations to Aurora, Colorado. The move marks Lantern’s first foray outside its home state.
Like Drizly, Lantern partners with retailers to facilitate deliveries. In the case of cannabis this setup is complicated by the need for the retailer to be licensed for delivery, a decision that happens on the local level under Colorado law. Aurora, a suburb of Denver, recently began issuing delivery licenses, starting with Colorado Harvest Company, which operates two stores in Denver proper and one in Aurora. Colorado Harvest is Lantern’s lead retail partner and will be joined in the coming weeks by The Green Solution, pending the expected approval of its delivery license.
Using Lantern’s online marketplace, customers can choose a dispensary from which to order and expect delivery within an hour. It will also provide retailers with another avenue to reach potential consumers and drive brand awareness. “Colorado has one of the most mature cannabis markets in the U.S., and Lantern’s platform will not only complement but also reinforce the state’s sophisticated retail infrastructure,” said Meredith Mahoney, president of Lantern. Denver’s city council is in the process of approving delivery businesses as well, though licenses would be limited exclusively to social equity applicants until 2024.—Danny SullivanSubscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning. You will also receive the Cannabis edition as part of your subscription.