News Briefs for March 31, 2021
March 31, 2021•O’Neill Vintners & Distillers is extending its Line 39 brand with a range of wine-based spritzers. Line 39 Spritzers are at 5% abv and have 100 calories a 250-ml. They’re rolling out in four-packs of resealable aluminum bottles retailing at $12, and have only three ingredients: Line 39 wine, sparkling water, and a hint of natural fruit flavor. The spritzers include Sauvignon Blanc with a hint of lemon, Rosé with a hint of strawberry and Pinot Noir with a hint of black cherry. Line 39 is an Impact “Hot Brand,” posting 12% depletion growth to 622,000 cases in the U.S. last year.
•Penfolds has partnered with NBA player Ben Simmons to support the launch of its inaugural California Collection. Like Penfolds, Simmons was born in Australia. The California Collection is led by 2018 Quantum Bin 98 Cabernet Sauvignon, which combines Napa Valley Cabernet with a significant portion of South Australian Shiraz. The coming weeks will see the rollout of a digital and social campaign featuring Simmons and Penfolds’ California Collection across North America. In addition to Quantum Bin 98, which retails for a suggested $700 a bottle, the collection consists of 2018 Bin 149 Cabernet Sauvignon ($149), 2018 Bin 704 Cabernet Sauvignon ($70), and 2018 Bin 600 Cabernet Shiraz ($50).
•San Diego, California’s Cutwater Spirits has partnered with six MLB teams to present co-branded cans of Cutwater’s Vodka Mule. Beginning in April, Cutwater will release its Vodka Mule with team specific packaging for the San Diego Padres, Arizona Diamondbacks, St. Louis Cardinals, Washington Nationals, Atlanta Braves, and New York Yankees. The company has also expanded its in-stadium partnerships with those six teams plus the New York Mets and the Cincinnati Reds. In addition to its branded Vodka Mule, the San Diego Padres will also receive a branded canned Paloma, available exclusively in the San Diego region. Since 2019, Cutwater Spirits has been an AB InBev brand.
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