News Briefs for April 2, 2021April 2, 2021
•San Francisco, California-based distiller and importer Hotaling & Co. has appointed Brian Radics as CMO. He joins from Topgolf Entertainment Group, where he was also CMO. Before that he spent nearly eight years with Diageo in a variety of roles including brand director for Jose Cuervo, rising to portfolio director-multicultural marketing. Radics will lead Hotaling & Co.’s marketing and brand teams across its portfolio, focusing on a digital-first, multicultural, and inclusive approach. He will also direct product innovation and sales management initiatives, among other responsibilities, reporting to CEO and president Dan Leese. Hotaling’s portfolio includes Nikka Whisky, Hine Cognac, Junipero Gin, and Writers’ Tears Whiskey, among others.
•Santo Spirits, the agave spirits-focused brand from musician Sammy Hagar and chef Guy Fieri, has released a new Reposado Tequila expression. Santo Reposado is made by distiller Juan Eduardo Nuñez and is matured for five months in charred American oak barrels before bottling at 40% abv. Santo’s Reposado Tequila is now available across the U.S. for a suggested price of $40 a 750-ml. It joins the brand’s Blanco Tequila and Mezquila, an agave spirit distilled from a blend of Blue and Espadín agaves.
•Republic National Distributing Co. (RNDC) has been appointed the distributor for California’s Shannon Ridge Family of Wines across 19 markets, effective May 1. The new markets include Alaska, Arizona, California, Colorado, Washington D.C., Florida, Hawaii, Indiana, Kentucky, Louisiana, Maryland, Nebraska, Oklahoma, Oregon, South Carolina, Texas, Utah, Washington, and Wyoming. The winery’s portfolio includes Buck Shack, Clay Shannon, Ovis, Shannon Ridge, High Valley, Urgency, and Vigilance.
•Beam Suntory is targeting the low-calorie spirits market with Pinnacle Light & Ripe, a new collection of flavored vodkas with 75 calories per 1.5-ounce serving. The brand extension has debuted with two flavors—Apricot Honeysuckle and Guava Lime—each at 30% abv. Both flavors of Pinnacle Light & Ripe are now available across the U.S. for around $11 a 750-ml. Last year, Pinnacle was up 3.2% to nearly 2.5 million cases in the U.S., according to Impact Databank.
•90+ Cellars is releasing its new Prosecco Rosé in the U.S. The category is a recent creation of the Italian Prosecco DOC Consortium, which last year gave approval to winemakers to add Pinot Noir to traditional Glera-based Prosecco. 90+ Cellars’ Lot 197 Extra Dry Prosecco Rosé was made with a secondary, steel tank fermentation to develop long-lasting bubbles. It is available now in more than a dozen states, retailing for $12 a bottle. 90+ Cellars was recently named an Impact “Hot Brand,” with a volume of 515,000 cases last year and growth over 15%. It’s part of the Latitude Beverage Co. portfolio.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.