News Briefs for April 9, 2021April 9, 2021
•Compass Box has redesigned the packaging for its two flagship blended Scotch whiskies, presenting consumers with simplified names and labels. The company has dropped Great King Street from the whiskies’ names, now labeling them just as the Artist Blend and Glasgow Blend. The new label for the Artist Blend features an artist at work in front of the Scottish National Gallery, and the Glasgow Blend shows the city’s statue of the Duke of Wellington. The 43% abv whiskies inside the bottles remain unchanged and both retail for around $38 a 750-ml.
•Maison No. 9, the French rosé brand from pop star Post Malone, is unveiling a new look for its second vintage, which is currently hitting the market. Maison No. 9’s makeover includes an updated logo and color scheme, and is launching nationally, retailing at $22 a 750-ml. Co-founder James Morrissey told SND that U.S. distributor E.&J. Gallo has been instrumental in rapidly expanding the young brand across the country, “resulting in us selling out all of our 2019 vintage. We will continue to grow our retail presence for the brand in 2021, while also introducing the brand to high quality on-premise accounts,” he added.
•Northeast Drinks Group has completed its acquisition of the Vermont Cider Company. No financial details were disclosed. Over the next few months, the company’s Woodchuck brand will release a series of limited offerings celebrating the cidery’s history amid its 30th anniversary. According to the company, Woodchuck has seen 26% depletions growth over the last three months. The acquisition also includes Green Mountain Beverage, a division of Vermont Cider Company that produces and co-packs ciders, RTDs, and other specialty beverages.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.