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Cannabis Briefs for April 20, 2021

April 20, 2021

•Denver, Colorado-based Keef Brands is expanding its line of cannabis drinks into three new states. Already prevalent in western markets like Colorado, California, and Arizona, among others, Keef will make a major push eastward as it enters Maine’s recreational market along with Ohio and Missouri’s medical programs. Product selection will vary between these states, with Maine receiving Keef Classic Original Cola, Bubba Kush Root Beer, and Orange Kush (all 10mg THC) while Ohio and Missouri will receive numerous others, all starting at 100mg. Founded in 2010, Keef products are now available in more than 1,000 retailers across seven states.

•Cannabis sales in Michigan reached $115.4 million in March, according to data from research company Headset. The figure, which includes recreational and medical sales, is more than double the total from March 2020. Sales in Michigan lagged behind its neighbor Illinois in 2020, and, while it still trails somewhat, the gap has closed significantly. Michigan now has 260 recreational cannabis retailers in addition to more than 400 medical locations. No recreational shops have opened yet in Detroit, though that is expected to change in the coming months and should also bring consumption lounges to the city.

•Canopy Growth has introduced Vert, a new cannabis brand exclusive to the Quebec market. The first two strains to launch under the Vert brand are Green Cush and Sour Kush, which will be sold via the Société Québécoise du Cannabis (SQDC) in dried flower and pre-roll joint formats. Vert Green Cush is a sativa-dominant strain and Sour Kush is an indica-dominant strain. Vert Green Cush and Sour Kush are cultivated at Vert Mirabel, a Quebec greenhouse jointly owned by Canopy Growth and partner Les Serres Stéphane Bertrand Inc.

•Green Thumb Industries has launched Cann tonics at its Rise brand dispensaries in Illinois. The partnership, originally announced early last month, will see the Chicago-based multi-state operator bring the Cann brand to Illinois, New Jersey, and additional markets in the future. Three Illinois Rise locations—Joliet, Lake in the Hills, and Niles—will host a Cann pop-up store through August with staff available to answer questions about the drinks, which come in lemon lavender, grapefruit rosemary, and blood orange cardamom flavors. Cann has grown quickly to become the biggest cannabis drink brand in California since launching there in 2019.

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