News Briefs for April 21, 2021April 21, 2021
•The same cold front that damaged vine buds in an estimated 80% of French vineyards two weeks ago also struck Italy, leading Italian vintners report. Piedmont and Tuscany were unable to escape freezing temperatures over several nights. However, the damage was heterogeneous, depending on grape variety, elevation and how much the vines had grown since warm temperatures arrived in March. Wine Spectator has more.
•California’s Simi has unveiled a new brand campaign. The “Goodness from Grit” push centers on Isabelle Simi’s pioneering role in Sonoma winemaking, her perseverance in guiding the winery through Prohibition, and her leadership in setting its agenda over a period of 70 years. The fully integrated campaign, which is launching nationwide, includes a short film as well as digital, social, influencer, and retail assets. Constellation-owned Simi’s volume grew 0.9% to 580,000 cases in the U.S. last year, according to Impact Databank.
•Pasote Tequila has debuted new packaging across its whole line of agave spirits. The new bottles feature the brand’s name on colored labels with Aztec gods and warriors—a black label for Blanco, red for Reposado, and orange for Añejo—as well as a new white band across the bottles’ stoppers. While the bottles and labels have changed the liquid inside remains the same and is still produced from 100% estate grown blue agave. Pasote’s Blanco, Reposado, and Añejo offerings retail for $49-$69, and its Extra-Añejo sells for around $190. Sonoma-based 3 Badge Beverage Corp. owns Pasote Tequila.
•Jorge Ordóñez Selections has appointed Chambers & Chambers as its distributor for California and Hawaii, effective May 1. Jorge Ordóñez Selections is a multiple-generation family-owned business representing a portfolio of more than 25 Spanish wine producers, including Bodegas Muga, Dominio de Eguren, Vins el Cep, Bodegas Nekeas, and Bodegas Breca among many others.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.