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Beam Suntory Announces $1 Billion Sustainability Initiative

April 22, 2021

Beam Suntory has unveiled Proof Positive, a new push toward environmental sustainability that includes over $1 billion in investments. The program, which plans out the company’s sustainability goals for the next 20 years, is divided into three parts: Nature Positive, Consumer Positive, and Community Positive.

On the production side, Beam Suntory is pledging to reduce greenhouse gas emissions by 50% by 2030 and to remove more carbon from the environment than they release by 2040, among other initiatives including water use reduction and replenishing forests. The Consumer Positive portion will see the company invest $500 million to promote responsible decision making among drinkers, while the Community Positive aspect is focused on diversifying the company’s workforce and begins a pledge for Beam Suntory to donate over 1 million volunteer hours by 2030.—Shane English

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