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Terlato, Southern Glazer’s Strengthen Partnership, Aligning Across 10 Additional Markets

April 26, 2021

Lake Bluff, Illinois-based Terlato Wines has expanded its partnership with Southern Glazer’s Wine & Spirits to 10 additional states. Strengthening the link between the two multi-generational, family-owned companies, the expansion is effective May 1 and will give SGWS the rights to distribute Terlato’s portfolio in New York, Texas, Louisiana, and Colorado plus control states across the U.S.

“This is a highly strategic move that will not only streamline our business, but will provide our company an unparalleled opportunity for significant and sustained long-term growth by improving our reach, accelerating retail development and ensuring we rebuild and win in the critically important on-premise segment,” said CEO Bill Terlato.

Southern Glazer’s CEO Wayne Chaplin said, “Terlato’s portfolio of iconic luxury brands is an ideal fit for our business and our new fine wine and artisanal spirits strategy,” adding that he sees strong long-term growth potential in the luxury wine and spirits segment in which Terlato competes.

The move brings Terlato’s entire portfolio, including wines like Terlato Vineyards, Gaja, M. Chapoutier, Champagne Lanson, The Federalist, Dueling Pistols, and Cecchi, and spirits brands like Bunnahabhain Scotch whisky and Aperitivo Nonino, among others, into the SGWS fold.

Commenting briefly on market conditions, Terlato told SND, “Before Covid the on-premise comprised close to 50% of our business. Very early on in the pandemic, we took immediate and decisive action to ensure continuity of the business by pivoting our channel priorities and changing our daily focus. Our pivot to retail happened very quickly and successfully. With restrictions loosening up all over the country, we not only expect to retain our off-premise gains, but to recover and win in the on-premise once again.”—Shane English

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