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After Canopy Deal, Southern Glazer’s Adds More CBD Products

April 27, 2021

Top U.S. wine and spirits wholesaler Southern Glazer’s last week unveiled a deal to handle CBD beverages from the Canopy Growth portfolio in the U.S. Now the distributor has announced another move in the CBD space, agreeing to handle the Vancouver, British Columbia-based Centr brand in the U.S.

Centr is a sparkling, low-calorie, citrus-flavored beverage infused with 30mg of hemp-derived CBD a 12-ounce can, with cans retailing at $5 apiece. Southern Glazer’s will initially launch distribution of Centr’s flagship offering as well as Centr Sugar Free across seven states, with additional states to follow in the months ahead. The brand will also be marketed through Southern’s Proof e-commerce platform.—Daniel Marsteller

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