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News Briefs for April 29, 2021

April 29, 2021

•Diageo has opened the Clynelish Distillery to visitors as part of the company’s $258 million investment in its Scotch whisky tourism centers. The newly dubbed “Highland Home of Johnnie Walker” features a tour that highlights the whisky-making process as well as local culture and history. The visitor experience also includes a terrace bar, retail shop, and interactive story room to tell the Clynelish story. Next month, Diageo will reopen the next of the Four Corners of Johnnie Walker (the four single malt distilleries that contribute to the blend), Cardhu, based in the Speyside region.

•Chandon is introducing a new Spritz offering nationally on May 3. As many as one in four sparkling wine drinkers are now consuming in a Spritz or cocktail format, according to the company, whose Garden Spritz is made in Argentina with Valencia oranges, fresh herbs, and spices and contains no artificial flavors or colors. Chandon Garden Spritz is at 11.5% abv and retails at $21 a 750-ml.

•Philadelphia-based Charles Jacquin et Cie is targeting the fast-growing RTD market with Bartenders Trading Co. The new line is a revamp of the company’s Original Bartenders Cocktails and will launch with 10 releases including Sarita’s Margarita, Nina’s Pina Colada, and I’m Bananas Over You. All will be available in sizes ranging from 200-ml. to 1.75-liters, with the 750-ml. retailing at $11.

•French import Citadelle Gin is introducing Jardin d’Été as a permanent addition to the portfolio. The new expression, whose name translates as Summer Garden, is made with the same 19 botanicals used in Citadelle’s flagship gin plus melon flesh, whole lemon, yuzu zest, and orange peel. The additions were inspired by a garden cultivated by Debbie Gabriel, wife of Citadelle founder Alexandre Gabriel, at Château de Bonbonnet, Citadelle’s base in southwest France. It is available now in the U.S., bottled at 41.5% abv and priced at $25 a 750-ml. Citadelle Gin is part of Maison Ferrand, which also produces Cognac Ferrand and Plantation Rum.

•Jägermeister and the National Independent Venue Association have launched Our Stages, Our Stories, a new venture to help save music venues across the U.S. The program highlights the contributions of bartenders, audio engineers, and other support staff at independent venues and is kicking off with a 30-second spot featuring venue staff from Los Angeles, Detroit, New York, New Orleans, Austin, Chicago, and Atlanta. This is the second phase of the companies’ partnership, following a $1 million donation made by Jägermeister in December.

•PaQui Tequila founder John Chappell has launched a new mezcal artesanal called Lejana y Sola. Made in Lachilà, Oaxaca from Espadin agave and wild Cuishe agave, Lejana y Sola retails at $60 a 750-ml. and is distributed in the New York, Florida, and California markets, with online availability reaching 40 states. The brand name translates to “Afar and Alone” and was inspired by the famous Federico Garcia Lorca poem, “Il Cancion del Jinete,” or “The Horseman’s Song.”

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