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News Briefs for May 4, 2021

May 4, 2021

•Viña Concha y Toro has posted first-quarter sales up 8.2% to $232 million, with EBITDA rising 31% to $41 million. In the U.S., volume rose by 10% to 880,000 9-liter cases, but an unfavorable exchange rate effect led to a 3.7% decline in sales to $39 million, amid stable pricing. The company’s U.S. progress was led by Chilean brands Casillero del Diablo, Don Melchor, and Frontera, as well as Argentina’s Trivento Golden. California labels Bonterra and Fetzer also contributed to gains.

•The Boston Beer Company has announced the latest expansion to Truly Hard Seltzer, set to hit shelves on May 10. The new extension—Truly Punch—comes in a mixed 12-pack of 12-ounce cans and adds four new flavors to the popular hard seltzer brand: Tropical, Fruit, Citrus, and Berry. The new punch-flavored varieties, like the rest of the Truly line, come in at 5% abv with 100 calories per serving and will be available across the U.S.

•Winebow has named Marie Flatau as vice president of wholesale sales, broad market in Georgia. Flatau, who joined Winebow in 2015, will continue to be based in Atlanta and report to John McFadden, senior vice president of wholesale sales, broad market. A 20-year industry veteran, Flatau previously served with Georgia Crown and Southern Glazer’s.

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