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News Briefs for May 12, 2021

May 12, 2021

•Edrington and Beam Suntory have agreed to an equity swap covering their joint ventures in the UK and Spain. Effective August 2, Edrington will assume full ownership of Edrington-Beam Suntory UK and Beam Suntory will assume full ownership of Maxxium Spain, subject to regulatory approval. Both companies will continue to distribute their current portfolios of Beam Suntory and Edrington brands in both countries. No financials were disclosed, other than to note that Suntory Holdings’ 10% equity stake in Edrington is unaffected by the transaction.

•Spanish liqueur brand Licor 43 is releasing its first line extension in the U.S. The new spinoff is Licor 43 Horchata, a blend of Licor 43 Original and traditional horchata, made with tiger nut, sugar, cinnamon, and citrus. It’s at 16% abv and will be available nationwide for a suggested $28 a 750-ml. Licor 43 is owned by Zamora Company and is represented stateside by Zamora Company USA. The brand was up 25.4% in the U.S. last year, according to the company, and it expects similar growth this year to approach the 100,000-case mark.

•Svedka vodka is introducing a new Cherry Limeade flavor. A blend of cherry and limeade flavors with a hint of citrus, the new entry is launching nationwide, retailing at $15 a 750-ml. and $16 a 1-liter. It joins Blue Raspberry, Strawberry Lemonade, Mango Pineapple, and others in the Svedka flavor portfolio. Part of the Constellation stable, Svedka was up 4% to 4.7 million cases in the U.S. last year, according to Impact Databank.

•Italy’s Cecchi, part of the Terlato portfolio in the U.S., is launching La Mora Maremma Toscana Rosato DOC. Debuting this month, the new offering is a Sangiovese blend made from vineyards along the Maremma coast. The new Rosato joins La Mora’s existing Vermentino and Tuscan Red Blend (both $19) as well as a Sangiovese and Morellino di Scansano in the brand range.

•New York-based importer Banfi is rolling out Rosa Regale Sparkling White, in celebration of the 20th anniversary of the Rosa Regale brand. The new wine is made from Moscato grapes sourced from the Asti DOCG region and fermented in stainless steel until it is lightly sparkling and at 7% abv. Rosa Regale Sparkling White—the first extension under the Rosa Regale name—is line priced with its sparkling red sibling at $20 a 750-ml. and will be available nationally. Rosa Regale had U.S. volume of 31,000 cases last year.

•Tia Maria has added a new liqueur to its U.S. portfolio: Tia Maria Matcha. The new release is made with Japanese matcha extract and is lightly caffeinated and bottled at 17% abv. The new liqueur is rolling out now across the U.S. with a suggested price of $25 a 750-ml. Tia Maria is part of the Disaronno International portfolio. This new release follows Tia Maria’s Iced Coffee Frappé RTD, which launched in February.

•Ste. Michelle Wine Estates is relaunching its 14 Hands brand with new labels, an enhanced digital presence, and a new “Find Your Wild” campaign. Designed in collaboration with design firm Pearlfisher, the new labels for 750-ml. bottles have transformed from the original artwork of painted horses to black and white stylized photography of real wild horses. 14 Hands canned wines will also feature the photography, but with bold splashes of color. According to Impact Databank, 14 Hands’ volume stood at 1.3 million cases in the U.S. last year.

•Bacardi Ltd has announced a $100,000 donation to Give India, earmarked to provide immediate assistance to local relief agencies working to mitigate the worsening impact of the coronavirus pandemic in India. Additionally, the Bacardi team on the ground in India have provided funding for oxygen concentrators to be sent to a local NGO offering humanitarian aid to marginalized communities in the hard-hit country.

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