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News Briefs for May 13, 2021

May 13, 2021

•Sutter Home Family Vineyards, part of the Trinchero portfolio, is debuting a new range of Fruit Infusions. A line of sweet wines infused with real fruit juice and natural fruit flavors, the newcomers are initially launching with three expressions: Sweet Peach, Wild Berry, and Tropical Pineapple. Rolling out nationwide, Sutter Home Fruit Infusions are at 7.5% abv and retail at $8 a 750-ml. or 4-pack of 187-ml., and $13 a 1.5-liter. Sutter Home is the fourth-largest wine brand by volume in the U.S. market, up 0.2% to 10.2 million cases last year, according to Impact Databank.

•Southern Glazer’s says it has reached a new milestone for its Proof e-commerce system, with the platform having achieved 1 million new points of distribution since launching in 2019. Southern says the Proof “digital ecosystem”—including sales, service, and commerce platforms—has made it easier for customers to navigate its portfolio, increased exposure for supplier brands, and freed up its sales team to sharpen focus on value-added selling. In January, SGWS noted that Proof had reached $1 billion in sales across more than 100,000 customers. “We are just at the beginning and the next million new points of distribution is not far away,” said Gene Sullivan, Southern Glazer’s chief sales and marketing officer.

•Intrepid Spirits is launching Cocalero Negro, a new botanical spirit, in the U.S. The 29% abv, South American-inspired offering is infused with a proprietary blend of botanicals and herbs, and is billed as a spicier take on the original Cocalero expression. It’s rolling out now in select markets, retailing at $30 a 700-ml. Intrepid’s portfolio also includes Egan’s Irish Whiskey, Regal Rogue, Fubá Cachaça, and Mad March Hare.

•Iowa’s Templeton Distillery has expanded its core lineup, adding a new 10-year-old whiskey. The new whiskey is an extra aged single barrel variant of the company’s standard rye, bottled at 52% abv and retailing for around $85. In addition to launching the new core offering, Templeton has refreshed the packaging for its entire line—including the 4- and 6-year old flagships—with the new packaging showing the whiskey’s age on the neck and a new label set low on an embossed bottle. The company has also kicked off the Entrepreneur’s Grant, which will award three budding business people $10,000 to fund their efforts. The contest runs through July 11 on the brand’s website.

•Folio Fine Wine Partners has named Thomas Vogele as vice president, national sales, and Ludovic Panciera as vice president, business development. Vogele was most recently director of national accounts, off-premise, while Panciera was previously chief financial officer of majority shareholder EPI and has most recently served as EPI’s vice president, Americas. Both report to Folio CEO Paolo Battegazzore.

•Beam Suntory, alongside parent company Suntory Holdings, has announced a $600,000 donation to support Covid-19 relief efforts in India. The money will support groups like the British Asian Trust, which is working to provide oxygen concentrators to the communities with the greatest need; the Confederation of Indian Industry in its nationwide relief and support efforts; and the National Restaurant Association of India, which is providing targeted relief to the hospitality world. Part of the donation also will support government-led relief efforts aimed at providing needed hospital equipment across the nation.

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