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Scheid Family’s Sunny Gaining Traction In “Better-For-You” Wine Segment

May 14, 2021

The rise of “better-for-you” wines has been among the key developments lately in the drinks business, with both industry giants and ambitious smaller players targeting the segment. Monterey-based Scheid Family Wines was an early participant, and its Sunny With A Chance Of Flowers brand has been reaping the benefits of that head start, according to executive vice president Heidi Scheid.

Sunny With A Chance Of Flowers includes Sauvignon Blanc, Chardonnay, and Pinot Noir varietals bottled at 9% abv, retailing at $17 a 750-ml., and including zero sugar and 85 calories a 5-ounce serving. After launching in mid-2020, the brand is expected to deplete about 60,000 cases in the U.S. this year, and another 10,000 cases internationally.

“The retail sales channel is dominating the early depletion activity, with national and regional retail grocery chains driving these numbers,” Scheid tells SND. “Sunny is available nationally in Kroger banners, Walmart SWAS stores, Albertsons banners, and many more chains. We’re seeing a lot of retailers creating better-for-you shelf sets.”

California, Texas, and Florida are driving momentum for the Sunny brand, but Scheid says it is also gaining traction in regional chains in states like Wisconsin, Virginia, and North Carolina. “We see a lot of potential in national on-premise as restaurants begin to open back up, the retail chain drug channel, and e-commerce,” she adds. While the category has gotten more crowded this year, Scheid expects Sunny’s bona fides as a family-owned, certified sustainable brand from the Monterey AVA continuing to set it apart amid heightened competition.—Daniel Marsteller

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