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M. Shanken Announces Program For The 45th Annual Impact Marketing Seminar

May 24, 2021

M. Shanken Communications, Inc. has announced the program for the 45th Annual Impact Marketing Seminar, taking place at New York City’s Pierre Hotel on Wednesday, September 29.

The preeminent global conference for the drinks industry, the Impact Marketing Seminar brings together CEOs, presidents, and senior executives of leading companies from around the world.

In past years, the event has also been held in London, Paris, Tokyo, Berlin and Madrid. Distinguished luncheon speakers have included Presidents George W. Bush and Bill Clinton, Vice President Dick Cheney, Secretaries of State Dr. Henry Kissinger, Alexander Haig and Madeleine Albright, Ambassador John Bolton and Journalist Walter Cronkite, among many others.

This year’s Seminar program includes the following featured speakers:

•Ivan Menezes, CEO, Diageo plc, presenting on the topic “A New Strategy After Covid?”

•Ann Mukherjee, Chairman and CEO, Pernod Ricard North America, on “Purpose Driven Spirits Marketing”

•Wayne Chaplin, CEO, Southern Glazer’s Wine & Spirits, on “The Many Benefits of Charity Marketing”

•David Trone, Founder & Co-Owner, Total Wine & More, on “The Future of Retailing as I See It”

•José Andrés, Founder, ThinkFoodGroup, on “Post-Pandemic—The Future of the Restaurant Industry”

•David Klein, CEO, Canopy Growth Corporation, on “Cannabis Drinks’ Extraordinary Potential”

•Alex Ryan, CEO, Duckhorn Wine Company, on “Becoming a Publicly Traded Wine Company”

The program host is Marvin R. Shanken, Chairman of M. Shanken Communications, and the moderators are Vice Chairman Michael Moaba; David Fleming, Senior Vice President, Wine & Spirits Editorial; and Daniel Marsteller, Vice President, Wine & Spirits Editorial.

There will be a welcome reception for seminar registrants on Tuesday, September 28 from 6 to 8 pm. Details will be announced.

Seating for the Impact Seminar is limited. The event normally sells out early. For more details and to register, go to www.impactseminar.com.

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