Exclusive news and research on the wine, spirits and beer business

News Briefs for May 25, 2021

May 26, 2021

•Impact “Hot Brand” Bread & Butter, part of the WX Brands portfolio, is launching its first sparkling wine. Bread & Butter Prosecco DOC is debuting nationally, retailing at $16 a 750-ml. The new extra dry bubbly joins a Chardonnay, Pinot Noir, Cabernet Sauvignon, Sauvignon Blanc, and Rosé in the Bread & Butter range, which grew 88% to 880,000 cases in the U.S. last year, according to Impact Databank.

•With six taps of a golden hammer, Brora’s master distiller Stewart Bowman sealed the bung on cask 001—the first cask of Brora whisky to be laid down in more than 38 years. The iconic Brora Distillery in the Scottish Highlands reopened last week, ending a long silence that began with its shuttering in 1983. At a ceremony to mark the occasion, master blenders Jim Beveridge and Craig Wilson looked on as Diageo archivist Jo McKerchar recorded cask 001 in the distillery’s ledger—on the same page as the records from Brora’s last working day. Whisky Advocate has more.

•Deutsch Family Wine & Spirits has officially unveiled Yellow Tail Pure Bright, a new lower-calorie and lower-alcohol wine. Retailing at $8 a 750-ml., Pure Bright includes a Chardonnay (9.6% abv, 85 calories a 5-ounce pour), Pinot Grigio (8.5% abv, 80 calories), and Sauvignon Blanc (8.5%, 80 calories). Deutsch Family plans to make “a long-term, multi-million dollar investment including in a robust digital plan, in-store promotions, and online shoppable content” to back Pure Bright, and says it will also introduce a celebrity partner moving forward. According to Impact Databank, Yellow Tail grew 6.7% to 7 million cases in the U.S. last year, ranking as the top imported wine brand by volume.

•Healdsburg, California-based wine brand Angels & Cowboys has launched a new Brut non-vintage sparkling wine. The sparkler is made from 56% Pinot Noir and 44% Chardonnay, sourced from Northern California. Twenty-four percent of the final blend is drawn from reserve wines aged between four and ten years. The initial release for Angels & Cowboys Brut NV is 5,000 cases, with the extension retailing at $22 a 750-ml. In addition to releasing a new wine, the company is also set to kick off a charitable initiative. Beginning June 1, Angels & Cowboys will donate $1 for each bottle sold to José Andrés’ World Central Kitchen, up to $50,000. Angels & Cowboys is part of the Share A Splash Wine Co.

•Diageo has announced Copper Tongue, the newest release in the Orphan Barrel line of high-end whiskies. The latest addition to the brand is a 16-year-old Tennessee Bourbon, distilled and matured at Cascade Hollow Distillery (the home of George Dickel). Copper Tongue is bottled at cask strength—in this case 44.9% abv—and will be available in limited quantities in select markets across the U.S. for a suggested price of $100. This release is the first Orphan Barrel whiskey helmed by Nicole Austin, Cascade Hollow’s general manager and distiller.

•Las Vegas-based Two Chicks Cocktails is extending with two new expressions, Cranberry Tartini and Sparkling Lemon Strawberry Kiss. Retailing at $16 a four-pack of 12-ounce cans, the new entries join Citrus Margarita, Vodka Fizz, Apple Gimlet, Paloma, and others in the Two Chicks range, which is at 5% abv and has less than 100 calories a can. Two Chicks is present at retailers including Walgreens, Walmart, CVS (Midwest), Meijer, Cost Plus World Market, BevMo, and Total Wine & More among others. Two Chicks reached 105,000 9-liter cases last year, according to Impact Databank, up from 17,000 cases a year earlier.

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