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Gallo Acquires Liqs RTD Shot Brand

May 26, 2021

E.&J. Gallo is adding to its spirits portfolio with the acquisition of ready-to-drink shot brand Liqs for an undisclosed sum. Liqs was founded in 2013 by New York-based entrepreneurs Harley Bauer and Michael Glickman. The brand first targeted the off-premise but has quickly expanded into on-premise venues around the country, Gallo says.

The Liqs portfolio includes spirit-based Vodka Kamikaze, Vodka Lemon Drop, Vodka Lychee Grapefruit, Whiskey Fireshot, and Tequila Cinnamon Orange shots, while its wine-based shot flavors include Margarita, Lemon Drop, and Kamikaze. The brand’s shots retail at $10 a four-pack. Liqs also markets premixed cocktails in 1.5-liter format, including Margarita, Strawberry Margarita, and Mojito.

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