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News Briefs for May 27, 2021

May 27, 2021

•Italy’s Gancia, part of the Roust Americas portfolio, is extending its range with a line of fruit-flavored sparkling wines called Atto Primo. Retailing at $8 a 750-ml., Atto Primo includes Lychee, Peach, Mango, and Blackberry flavors. The lineup is at 5.5% abv and has less than 100 calories a 4-ounce serving. Gancia’s new Atto Primo wines are rolling out nationwide.

•Heaven Hill Brands has revamped the packaging and upped the proof for Evan Williams 1783 Bourbon. The refreshed packaging includes a taller bottle shape with tapered sides and “1783” embossed above the label. The whiskey’s abv has been bumped up from 43% abv to 45%, bringing it back to its original proof. The whiskey will retain its small batch designation, with 300 or fewer barrels blended together for each batch. Evan Williams 1793, with its raised proof and new bottle, is rolling out now across the U.S. for around $20 a 750-ml.

•Southern Glazer’s has challenged a Minnesota state law that prohibits out-of-state producers from granting exclusive distribution rights to wholesalers while allowing in-state producers to do so. According to Southern—which has the backing of the Minnesota attorney general and commissioner of public safety—the law, which has been in force since 1973, is unconstitutional under the dormant Commerce Clause. Southern and the state are asking for an “order for final judgment that declares the Coleman Act to be in violation of the U.S. Constitution and enjoins any future enforcement of the statute” against the company.

•Ste. Michelle Wine Estates has expanded its Intrinsic brand, adding a new Sauvignon Blanc from Washington’s Columbia Valley. The new wine retails for $20 and is currently available online ahead of the brand’s retail rollout to Washington, Oregon, and Colorado in June. Ste. Michelle partnered with Denver-based street artist Tuke to create the label for Intrinsic Sauvignon Blanc.

•375 Park Avenue Spirits has entered an exclusive supply and distribution agreement with Tommy Bahama Spirits, effective July 1. Under the arrangement, 375 will take responsibility for all sales and operational functions as well as support Tommy Bahama Spirits’ marketing efforts. Produced by Coral Cay Distilling, the Tommy Bahama lineup includes Island Gin (46.5% abv, $55 a 750-ml.), Vodka (40% abv, $30), Tommy No. 2 Rum (40% abv, $35), and Tommy Sparkling Vodka Travelers RTDs (5% abv, $10 a 4-pack), among others. A custom, limited-edition private cask program featuring personalized aged spirits will also be available in the future.

•Russian River Valley-based Benovia Winery, known for Pinot Noir and Chardonnay, is introducing its first Cabernet Sauvignon offerings. They include a Cooley Vineyard Cabernet from northern Sonoma County ($100), and an Oakville Cabernet ($125) from the Napa Valley. Both are small-production wines, like Benovia’s single vineyard Pinot Noir and Chardonnay bottlings, which are allocated directly to consumers and distributed to select restaurants around the country.

•Fiol Prosecco is launching a new rosé expression. Retailing at $19 a 750-ml., the new entry is a blend of 85% Glera and 15% Pinot Noir sourced from small-to-medium vineyards in the Prosecco DOC territory and is debuting at retailers in select states as well as online. Made by winemaker Marzio Pol, Fiol also includes a flagship extra dry Prosecco ($17) and is imported in the U.S. by Altos Planos Collective.

•Böen Wines and owner Joe Wagner have partnered with No Kid Hungry, a national campaign devoted to ending childhood hunger in the U.S. The collaboration is centered on the “Enjoy a Bottle, Help Give Meals” initiative that kicks off this week and runs through the end of May next year. Beginning just before Memorial Day, the timing highlights how childhood food insecurity rises during the summer when school lunches are unavailable. The initiative will apply to all Böen wines both in stores and online including Böen Pinot Noir, Chardonnay, Russian River Valley Pinot Noir, Santa Lucia Highlands Pinot Noir, and Santa Maria Valley Pinot Noir.

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