News Briefs for June 7, 2021June 7, 2021
•Tequila seltzer brand Onda has aligned with Empire Merchants in the New York market. The partnership will broaden the brand’s East Coast reach to territories including Upstate and Western New York, Metro New York, Long Island, and Westchester County. Onda is now in 3,000 accounts across 18 states. Retailing at $11 a four-pack of cans, the brand recently added new watermelon and blood orange flavors to its lineup and named industry veteran Jim Clerkin as chairman as it continues to expand its footprint. “The quality of Onda’s product, brand identity, and best-in-class team, led by industry veteran and friend, Jim Clerkin, sets them up for success, and we are confident Onda will be a hit among our customers and New York consumers,” said Empire EVP of sales David Drucker.
•Old Forester Single Barrel Rye, Russell’s Reserve 13 year old, and new entries from Glenmorangie and WhistlePig are among the offerings featured in Whisky Advocate’s latest weekly roundup. The magazine’s website has all the details.
•Italy’s Dosio Group has added fellow Piemonte winery Coppo to its portfolio in what the companies are calling a strategic partnership. No terms were disclosed. Based in Canelli, Coppo is known as a Barbera d’Asti specialist, producing three distinct Barberas—L’Avvocata, Camp du Rouss, Pomorosso—among other wines. The third and fourth generation members of the Coppo family will continue in their current leadership roles, and Folio Fine Wine Partners will continue to import Coppo in the U.S.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.