News Briefs for June 10, 2021June 10, 2021
•Constellation Brands has taken a minority stake in California sparkling wine Sapere Aude through its Focus on Minority Founders initiative. Sapere Aude, which is Latin for “dare to know,” was founded in 2012 by wife and husband Pampata and David Airaudi and is a lower-alcohol wine with fine bubbles and no residual sugars. Constellation Brands Ventures’ Focus on Minority Founders initiative is committed to investing $100 million in African American/Black, Latinx, and minority-owned businesses by 2030.
•Grey Goose vodka is launching its summer ad campaign with a new spot called “Pour Yourself Something Smooth.” Created by the agency MullenLowe LA, the ad ties into Grey Goose’s recently launched Essences line of fruit-flavored vodkas through its outdoor setting and floral imagery. In the commercial, a man sits on a chaise lounge that extends endlessly as he glides along and a Grey Goose cocktail assembles itself in his glass. It will air in the U.S., U.K., Australia, and Canada on TV and on social media, with a heavy presence during NBA games. Grey Goose had U.S. volume of 2.1 million cases last year, according to Impact Databank.
•Francis Ford Coppola Winery is introducing Pool House, a new portfolio of low-alcohol, low-calorie wines. Including Sauvignon Blanc, Rosé, Pinot Noir, and Brut Rosé, Pool House wines are between 75-85 calories per serving with four grams of carbs and one gram of sugar, clocking in at 9% abv. They retail at $7 a 12-ounce can and $15 a 750-ml. bottle.
•Silverado Vineyards has officially launched its new Borreo brand, named after Napa Valley pioneer Felix Borreo. In 1992, Silverado’s founders, the Miller family, purchased Borreo’s former vineyard and named it Soda Creek Ranch. Borreo’s building on the property, constructed in 1888, remained one of Napa’s last “ghost” wineries until it was destroyed in the 2017 wildfires. The Miller family has now renamed the vineyard Borreo Ranch, and is rolling out a portfolio including Rosa ($28 a 750-ml.), Kerner ($38), Sangiovese ($38), and Zinfandel ($45) wines, as well as Olive Oil ($50). The Sangiovese and Rosa are debuting widely, while the Zinfandel and Kerner will be available to club members and select restaurants.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.