News Briefs for June 11, 2021June 11, 2021
•Campari America has added a new high-end rum to the Appleton Estate family. The new expression, Appleton Estate 15-year-old Black River Casks, is rolling out now and will be available nationally. The 43% abv rum was created by master blender Joy Spence, who is currently celebrating her 40th anniversary with Appleton, and takes its name from the Jamaican river used to proof Appleton’s rums. The 15-year-old rum retails for around $65 a 750-ml. In addition, Spence and Appleton have also relaunched the brand’s 21-year-old rum ($150) with a new bottle and flavor profile to retailers across the U.S.
•A group of 113 trade organizations, including beverage alcohol industry groups like DISCUS, the Kentucky Distillers’ Association, and others, have called on the U.S. and E.U. to permanently suspend tariffs on products unrelated to ongoing Transatlantic trade disputes, which include disagreements over aerospace subsidies as well as trade in steel and aluminum. In their statement, the groups applaud the current suspension of tariffs and ask the nations to provide them with advance notification and assurance that the tariffs will not return to allow for normal business and shipping to continue uninterrupted.
•Napa Valley-based négociant Demeine Estates had appointed Leila Pearson as senior vice president of sales and Matt Adler as director of wholesale operations. Pearson was previously western general manager for Gundlach Bundschu, while Adler was previously senior regional manager for Deutsch Family Wine & Spirits in Northern California. The Demeine portfolio includes Heitz Cellar, Burgess Cellars, Brendel, Stony Hill Vineyard, Haynes Vineyard, and the upcoming Ink Grade.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.