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News Briefs for June 17, 2021

June 17, 2021

•Disaronno International has kicked off two new ad campaigns—one for the Busker Irish whiskey and one for Disaronno Velvet—with a $7.3 million investment. Both campaigns are underway and run through  July 18 as part of Disaronno’s estimated $10 million advertising budget for 2021. The Busker’s campaign is called “Born to Be Here.” It’s aimed at millennial whiskey consumers and highlights the brand’s four expressions and heritage. “The New Dolce Vita,” aimed at promoting Disaronno Velvet, follows last year’s “The Endless Dolce Vita” ad and is intended to embody a modern Italian sensibility.

•Constellation Brands has taken a minority stake in Dos Hombres, the mezcal brand owned by actors Bryan Cranston and Aaron Paul. Terms of the deal were not disclosed but Constellation made the investment through its venture capital group and noted that Dos Hombres would remain an independent brand. The brand’s mezcal is produced in San Luis del Rio in Oaxaca and is made from Espadín agave double distilled after 7-10 days of fermentation. “We couldn’t be more excited for the next chapter with Constellation and continuing to build this brand,” said Aaron Paul. “We have big hopes and dreams for Dos Hombres and we are thrilled that Constellation’s vision for Dos Hombres is aligned with ours.”

•Last year, the Napa Valley Vintners (NVV) trade association announced the discontinuation of Auction Napa Valley, one of the nation’s premier charity wine auctions. In recent days, NVV announced that the nonprofit association’s fundraising efforts will become a year-round program, called Collective Napa Valley, with a series of seasonal, multifaceted events both in and out of Napa. Wine Spectator has the full story.

•Oregon’s Evenstad Estates is expanding its Burgundian vineyard holdings by taking control of the renowned Domaine Christian Confuron et fils estate. Terms weren’t disclosed. This 15-acre expansion increases Evenstad Estates’ vineyard footprint in the Côte d’Or by roughly 60%, adding vineyards in the Côte de Nuits to current holdings in the Côte de Beaune. The estate is comprised of Grand Cru vineyard blocks in Bonnes Mares and Clos de Vougeot, Premier Cru parcels in Chambolle-Musigny and Nuits-Saint-Georges, and village blocks in Comblanchien, Gilly-lès-Cîteaux, and Premeaux-Prissey. It’s made up mostly of Pinot Noir vineyards with a small percentage of land planted to the extremely rare Nuits-Saint-Georges Pinot Blanc.

•Bedford, Massachusetts-based Drinkworks, the joint venture between AB InBev and Keurig Dr Pepper, has partnered with Pernod Ricard USA and The Absolut Company to develop cocktails for its Home Bar system. The first two co-branded cocktails from the arrangement that will be available on Drinkworks’ Keurig pod-style cocktail maker are Absolut Pineapple Martini and Kahlúa Espresso Martini; both will be released in the later months of this year while a Malibu rum-based drink is in development for release next year. The Drinkworks Drinkmaker device retails for $300 and similar branded cocktails start at $20 for four 50-ml. pods.

•The Alcohol and Tobacco Tax and Trade Bureau (TTB) has approved a new American viticultural area (AVA) in Washington State. The agency is set to establish the new 16,870-acre “The Burn of Columbia Valley” AVA in south central Washington, known colloquially as “The Burn.” The Burn is located in the southwest corner of the Columbia Valley, between the Columbia Gorge and the Horse Heaven Hills AVAs on the banks of the Columbia River. Ste Michelle Wine Estates labels Borne of Fire Cabernet Sauvignon ($25) and Chardonnay ($14) are among the first wines to claim exclusive sourcing from the new AVA.

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