Exclusive news and research on the wine, spirits and beer business

News Briefs for June 18, 2021

June 18, 2021

•Champagne Lanson is debuting a new campaign in tandem with its sponsorship as the official Champagne of the Wimbledon tennis tournament. The brand is introducing new Wimbledon inspired bottle jackets, with the 2021 design is modeled on the classic tennis polo shirt. A navy-colored shirt will be wrapped around Lanson’s signature Le Black Label Brut and a pink polo shirt will adorn Lanson Le Rosé. This year, Wimbledon will take place June 28 through July 11. Champagne Lanson, which recently joined the Terlato portfolio in the U.S., will be available exclusively in all bars and hospitality marquees within the grounds of The All England Lawn Tennis & Croquet Club during the event.

•Ritual Zero Proof, the Chicago-based alcohol-free spirits brand, has launched a new rum alternative. The drink, according to the company, delivers the vanilla and spice of rum without the alcohol. It joins Ritual’s gin, whiskey, and Tequila alternatives in the brand’s portfolio. Ritual Zero Proof rum alternative is now available in select retailers across the U.S. and on Amazon and the brand’s website for $29 a bottle. Ritual is part of the Diageo-backed Distill Ventures stable.

•Importer Vino del Sol is introducing a new line of low-calorie, no-sugar, low-alcohol wines under the Osmosis brand, made by winemaker Martina Galeano. Osmosis is rolling out in July with an Argentine Sauvignon Blanc retailing at $15, with a red blend to follow. The new brand is bottled at 9% abv and has 85 calories a five-ounce pour. While specializing in Argentine wines, Vino del Sol also handles wines and sakes from California, Chile, Japan, and New Zealand.

•The Zamora Company has restructured its U.S. unit, expanding Zamora Company USA CEO Bill Corbett’s role to lead Zamora Americas and Houston, Texas-based Yellow Rose Distilling. Corbett will continue to report to Thomas Clamens, Zamora Company’s international managing director. Zamora’s U.S. portfolio includes Licor 43, Yellow Rose, Martin Miller’s Gin, and Ramón Bilbao wines among others.

•Minnesota-based wholesale giant Johnson Brothers is endowing a $1 million scholarship to support underrepresented Minnesota students with financial need at the University of Minnesota Twin Cities’ Carlson School of Management. The Johnson Brothers Scholarship for Diversity, Equity, and Inclusion will grow to support 10 students per year and help to build the pipeline of diverse talent in the region, according to the company. Johnson Brothers’ revenues are projected to reach $2.7 billion this year, according to Shanken’s Impact Newsletter.

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