Exclusive news and research on the wine, spirits and beer business

News Briefs for June 22, 2021

June 22, 2021

•Beam Suntory has introduced Jim Beam Orange. The new flavored whiskey combines Bourbon and orange flavor and is intended to be served as a chilled shot or in a Highball with soda water, ice, and an orange wedge. Jim Beam Orange is at 32.5% abv and retails at $16 a 750-ml. It’s rolling out to select retailers nationally.

•Heaven Hill Five Brothers, George Dickel 8-year-old Bourbon, and newcomers from Savage & Cooke and Bladnoch are among the offerings featured in Whisky Advocate’s latest weekly roundup. The magazine’s website has all the details.

•Oregon and Burgundy’s relationship is deepening. Evenstad Estates, the owner of Oregon’s Domaine Serene and Burgundy’s Château de la Crée and Maison Evenstad, announced last week a significant expansion in Burgundy’s Côte d’Or with the acquisition of Domaine Christian Confuron & Fils. The domaine includes 15 acres of grands crus and premiers crus vineyards in the Côte de Nuits. Wine Spectator has the full story.

•Game Box Wines, a new brand of boxed wines from California’s O’Neill Vintners & Distillers, is set to launch across the U.S. in July. The new franchise comes in Cabernet Sauvignon, Chardonnay, Pinot Grigio, and a red blend, with all four varieties sourced from California and retailing for around $25 a 3-liter box. The wines’ boxes sport playful packaging, with riddles, Easter eggs, and stories. O’Neill’s Line 39 brand recently earned Impact “Hot Brand” honors after rising 12% to over 600,000 cases last year.

•London-based Brockmans Gin has kicked off a new £3 million ($4.2m) ad campaign titled “The Properly Improper Gin.” The campaign is focused on consumers in the U.S., U.K., Spain, Germany, and Canada, and will primarily run on social media with digital and print supplements. The overarching “Properly Improper” campaign will also run with the taglines: “Never Be Shaken, Always Be Stirred” and “Dark Berries and Noble Traditions.” Brockman’s Gin is available in 55 countries around the world and retails in select markets in the U.S. for around $35 a 750-ml.

•Florida-based Oracles Capital, a wine and spirits brand development and incubation company, has introduced its first offering, an American single malt whiskey. Retailing at $62 a 750-ml., the new entry goes by ASM and is debuting now in New York and New Jersey ahead of a planned national rollout. The liquid is 100% pot distilled whiskey, aged for a minimum of three years, and finished in a Sherry cask.

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