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News Briefs for June 24, 2021

June 24, 2021

•Smirnoff is introducing a line of Pink Lemonade variants across its vodka, flavored malt beverage and hard seltzer ranges. To introduce the Pink Lemonade lineup, Smirnoff is airing several new TV spots, which debuted earlier this month. The brand’s Pink Lemonade vodka retails at $12 a 750-ml., while the Smirnoff Ice Pink Lemonade FMB launched this month at $9 a 6-pack. Also forthcoming is Smirnoff Seltzer Pink Lemonade, which will hit shelves later this summer.

•New York has officially ended the emergency alcohol to-go measures instituted last year, which were crucial lifelines for on-premise businesses through the pandemic. The state Liquor Authority tweeted, “Licensees please be advised that with the ending of our state of emergency and the return to pre-pandemic guidelines, the temporary pandemic-related privileges for to-go and delivery of alcoholic beverages will end after June 24.” While many states across the country have made their emergency cocktails-to-go programs permanent, the Empire State has failed to advance similar legislation.

•Biagio Cru Wines & Spirits is extending its Rosé All Day wine brand into the 3-liter box market. Rosé All Day’s new boxes retail at $30 and are debuting nationwide. They join Rosé All Day’s existing 750-ml. bottles ($13) and 4-packs of cans, both sparkling and still ($15), in the brand range, which last year also expanded to include a Spritz expression ($10 a 750-ml. or $14 a 4-pack of cans). Rosé All Day was up 17% to 88,000 cases last year, according to Impact Databank.

•Ste. Michelle Wine Estates has become the official wine of the Seattle Kraken and Climate Pledge Arena. The partnership will bring brands like Chateau Ste Michelle and 14 Hands to the stadium and also allow Ste. Michelle to host wine-focused experiences inside and outside the venue. Ste. Michelle will be featured at two dedicated bars: The Chateau, for club level season ticket holders; and 14 Hands Marketplace, near the entrance to the stadium. In addition, the winery will release special edition cans of 14 Hands in the arena. Ste. Michelle will also commemorate the partnership with a Chateau St Michelle 2017 Collector’s Edition Reserve Cabernet Sauvignon, initially available to season ticket holders and Vintage Reserve club members.

•Gin Lane 1751 has announced Cucumber Watermelon Mint, the newest seasonal expression from the London Dry gin house. The spirit is bottled at 40% abv and made with natural flavor essences and without any added sugar. M.S. Walker, Gin Lane’s distributor, will roll out the new expression across the U.S. in July for a suggested price of $38 a 750-ml. Cucumber Watermelon Mint joins the original London Dry, Victoria Pink Gin, Old Tom Gin, and Royal Strength Gin in Gin Lane’s portfolio.

•The House of Rémy Martin is releasing a new limited-edition decanter for Rémy Martin XO. Featuring 18-karat gold leaf on the bottle, it was created in partnership with Parisian gilding studio Atelier Thiery. It is intended to highlight the parallels between Cognac and gold and the expertise that goes into working with both. The limited-edition Rémy Martin XO x Atelier Thiery bottle is available on Reserve Bar for $229.

•Louisville, Kentucky-based Michter’s has announced the 2021 iteration of the brand’s 10-year-old single barrel rye whiskey. Due to supply constraints, this will be the only release of Michter’s 10 Year Rye for 2021, according to master of maturation Andrea Wilson. This year’s edition of Michter’s 10 Year Rye is rolling out now in limited quantities for a suggested price of $170 a 750-ml. In addition to releasing the 10-year-old rye, Michter’s has announced that it has expanded its Springfield farm from 145 to 205 acres, allowing the company to grow more grain for its future whiskies.

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