Exclusive news and research on the wine, spirits and beer business

News Briefs for June 28, 2021

June 28, 2021

•Michter’s 10-year rye, Rieger’s Monogram Whiskey, and newcomers from Jim Beam and Watershed are among the offerings featured in Whisky Advocate’s latest weekly roundup.

 The magazine’s website has all the details.

•Sequoia Grove Winery has acquired 21.5 acres of land in the Yountville AVA, bolstering its supply of Cabernet Sauvignon. Located on the west side of State Lane, the site is a Napa Green certified sustainable vineyard. Of the 21.5 acres, 15.5 are currently under vine, including 10.6 acres of Cabernet Sauvignon and 2.6 acres of Cabernet Franc. With this acquisition, Sequoia Grove now holds or controls nearly 100 acres in the Napa Valley appellation, adding to the winery’s 24-acre estate on Highway 29 in Rutherford and the 50-acre Tonella Ranch Vineyard, also in Rutherford AVA, and under long-term lease.

•Proximo Spirits has teamed up with singer Kali Uchis and director Jenn Nkiru to create a new ad promoting 1800 Cristalino Tequila. The ad is soundtracked by Uchis’ song “Telepatia,” and features the singer unsuccessfully ordering a drink at a bar. She climbs a ladder to the bar’s top shelf and grabs a bottle of 1800 Cristalino before climbing higher to more luxurious settings. Lander Otegui, Proximo’s SVP of marketing, said the ad is “challenging viewers to step out of their comfort zones and into exciting new Tequila experiences.” The new spot will air nationally on TV, digital video channels, and social media.

•Ste. Michelle Wine Estates is opening a new tasting room in Kirkland, Washington on July 1. The new venue, located in downtown Kirkland, is called The Blend by Ste. Michelle. It will offer rotating tasting flights and small food items that highlight the distinct regions and styles of Washington wine, with selections including Que Syrah, Syrah; July Bright Whites; and Red, White, and Brut, variously featuring wines from Chateau Ste. Michelle, Columbia Crest, Northstar Winery, Spring Valley Vineyard, and Tenet. The opening is accompanied by the launch of a wine club called Blend 42 that allows customers to mix and match wines from across Washington.

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