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California’s Harborside Adds Pre-Roll Label Sublime In $44 million Deal

July 6, 2021

Vertically integrated California cannabis player Harborside has completed its acquisition of Sublime, known for its infused pre-rolls, for $44 million. Oakland-based Sublime specializes in high-potency Fuzzies branded pre-rolls as well as vapes and roll-your-own flower kits. The company claims a nearly 8% share of California’s pre-roll market.

Harborside says it will look to continue boosting Sublime’s presence in its home market of California, and will also seek to license the Fuzzies brand in additional legal recreational markets across the country, particularly those that do not currently have high potency infused products.—Daniel Marsteller

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