Exclusive news and research on the wine, spirits and beer business

Total Wine’s Revenues Top $5 Billion, As National Expansion Continues

July 7, 2021

Beverage retail behemoth Total Wine & More continues to make major moves across the country, entering new markets and adding locations nationwide. Total Wine will open its 216th store this month when it debuts in Grand Rapids, Michigan, on July 8. The new unit is the company’s first in Michigan. Total Wine will also expand into San Diego this year, debuting its first store in that city this fall. In all, the company expects to reach 230 stores by the end of 2021.

Michigan is especially notable for Total Wine, as the company is putting a big emphasis on the Midwest for future growth. Total Wine opened its first store in Indiana during the Covid-19 pandemic last year, in the state capital Indianapolis. This follows recent additions in Fairview Heights, Illinois—a suburb of St. Louis—in 2019, and Wisconsin, which it entered in 2016. Total Wine also opened its first store in Louisiana in 2020 and already boasts three locations in the state, in Metairie, Lafayette, and Mandeville. Total Wine now has stores in 27 states, and annual revenues topped $5 billion last year.

“These are focus markets for us, and provide great opportunity for growth,” says Troy Rice, Total Wine & More’s COO. “We continue to see future retail location growth. We see brick and mortar stores as being essential to our future growth and we have a lot of opportunities ahead, especially in Indiana and Michigan. There are a lot of complexities that come with being a retailer across 27 states, but the key is to have individuals and leaders at the local level who are in touch with their customers and the community. That is our focus.”

Rice also identifies Texas as a critical market for Total Wine & More. The company has 36 stores in Texas, the most of any state in the country, and Rice says they continue to look for more opportunities in the Lone Star state. Along with stores in major Texas cities like Austin, Dallas, Fort Worth, and Houston, Total Wine also has locations in smaller markets like El Paso, Plano, and Corpus Christi.

“We continue to look at real estate opportunities in Texas as they come up, both in the major metro areas and in additional outlying areas,” Rice adds. Following Total Wine’s 36 stores in Texas, its next biggest markets are Florida with 33 units and California with 28 units.—Laura Pelner

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Tagged :

GET YOUR FIRST LOOK AT 2021 DATA AND 2022 PROJECTIONS FOR THE WINE AND SPIRITS INDUSTRIES. ORDER YOUR 2022 IMPACT DATABANK REPORTS. CLICK HERE.

Previous :  Next :