Exclusive news and research on the wine, spirits and beer business

News Briefs for July 8, 2021

July 8, 2021

•Bacardi rum is launching Bacardi Tropical, a limited-edition flavored expression. The new white rum boasts a flavor profile of pineapple, coconut, and guava. It’s made from a base of Bacardi white rum and infused with natural fruit flavors, ending up at 100 calories per ounce. Bacardi Tropical is at 35% abv and is available now for $13 a 750-ml on Drizly and at select retail locations nationwide for a limited time through the end of summer. It’s the eighth installment in Bacardi’s flavored lineup, which also includes Lime, Dragonberry, Raspberry, and Mango, among others.

•Kentucky’s Blue Run Spirits has launched its 14-year-old Small Batch Bourbon in select retailers across the U.S. The whiskey (retailing at $200) is bottled at 56.5% abv and was approved by Jim Rutledge, Blue Run’s liquid advisor and former Four Roses distiller. Looking ahead, Blue Run is planning to launch a rye in September and a high-rye Bourbon in October as well as lay down their own Rutledge-distilled whiskey at Bardstown Bourbon Company. The company’s spirits are handled by RNDC in Kentucky; Breakthru in Illinois and Colorado; Savannah in Georgia; Advintage Distributing in South Carolina and Tennessee; Prestige-Ledroit Distributing Co. in Washington D.C., Maryland, and Delaware; and American Spirits Exchange in California.

•Deep Eddy vodka is debuting new RTD vodka sodas. Including lemon and ruby red flavors, the newcomers are at 4.5% abv and retail at $12 a four-pack of cans. They’re launching initially across Texas, Colorado, South Carolina, and Maryland. Deep Eddy, part of the Heaven Hill portfolio, increased 7% to 1.5 million cases in the U.S. last year, according to Impact Databank, and has more than doubled in size since 2015.

•Alcohol delivery platform Saucey is entering the Portland, Oregon market. The company offers both on-demand and scheduled delivery of beer, wine, and spirits, as well as mixers, tobacco products, and snacks, all routed through local retailers. Portland is the first city Saucey has entered in Oregon, but it plans to expand to surrounding markets like Bend and Salem later this year. Launched in 2014, Saucey is now present in over 600 cities in 12 states including California, New York, Massachusetts, Illinois, Texas, Florida, and Georgia, among others.

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