Exclusive news and research on the wine, spirits and beer business

News Briefs for July 9, 2021

July 9, 2021

•Proximo Spirits has teamed with UFC to make Jose Cuervo the official Tequila of the mixed martial arts league. The multi-year partnership kicks off on July 10 during UFC 264: Poirier vs. McGregor 3, with the “Cuervo in Your Corner” campaign and a TV ad featuring former UFC champions. In addition, the partnership features a national sweepstakes, with the top prize a VIP weekend with fighter meet-and-greets; bar activations; and branding on the UFC’s octagon ring. On social media, Cuervo will highlight the partnership through “Shot of the Night,” a branded highlight reel, and as a sponsor of “UFC Quick Hits,” the league’s backstage live social media broadcast.

•Frederick Wildman & Sons has promoted Kari Brandt to vice president and general manager of wholesale sales, effective immediately. Brandt joined the company in 2013 as a sales rep and has been promoted several times until most recently serving as director of sales and portfolio development. In her new role, she’ll oversee Wildman’s wholesale business, including the expansion of the company’s restaurant and retail operations in New York and New Jersey. Frederick Wildman’s import portfolio includes Pascal Jolivet, Cantine, Riunite, and the wines of Gruppo Italiano Vini, among numerous others.

Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.

Get your first look at 2020 data and 2021 projections for the wine and spirits industries. Order your 2021 Impact Databank Reports. Click here.

Previous :  Next :