News Briefs for July 12, 2021

•Treasury Wine Estates is backing its Snoop Cali Rosé with a new ad campaign. Part of the 19 Crimes brand, Cali Rosé is an offshoot of Snoop Cali Red, made in partnership with Snoop Dogg and launched earlier this year. The new campaign involves 15- and 30-second commercials that will run during NBA Finals games on ABC, ESPN, and TNT, as well as VH1, E!, and Bravo. The commercials, made with ad agency Cashmere, feature Snoop Dogg pouring and toasting with Cali Rosé amid an outdoor party setting. The overall 19 Crimes brand was up 34% to 2.2 million cases last year, according to Impact Databank.

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