Exclusive news and research on the wine, spirits and beer business

Craft Brewing and Distilling News for July 19, 2021

July 19, 2021

•Fort Collins, Colorado-based New Belgium Brewing is partnering with Ojai, California-based kombucha producer Flying Embers on a new release. The two beverage makers collaborated on Oh, Hi!, a limited-edition session sour beer made by blending Flying Embers’ Original Essence Kombucha with sour beer produced by New Belgium and then finished with pixie tangerines and sage. Both companies support wildfire relief efforts and will together donate $10,000 to the Embers foundation to benefit the California Fire Foundation and other organizations. Oh, Hi! is at 6.5% abv and will be available in select premium retailers in California and Colorado.

•Vermont-based Stowe Cider is expanding its non-alcoholic options with Fresh Squeeze. It’s an off-shoot of Fresh Press, Stowe’s apple cider and sparkling water RTD. Rather than apple cider, Fresh Squeeze is made with lemonade and sparkling water and is also at 0% abv. Available now in Stowe’s taproom and from its website, Fresh Squeeze will be available in Vermont retailers in the coming weeks, priced at $9 a 4-pack of 12-ounce cans.

•Pacific City, Oregon-based Pelican Brewing is releasing Head Out Hefeweizen to celebrate a summer spent outdoors exploring nature. The 4.8% abv wheat ale is made with white wheat malt and contains aromas of melon and flowers. As part of the beer’s outdoorsy message, Pelican is sponsoring a number of events for Trailkeepers of Oregon this summer to support the maintenance of coastal trails, including two of the organization’s new Volunteer Vacations in August. Head Out Hefe is available now in 6-packs of 12-ounce bottles and select Pelican variety 12-packs.

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