News Briefs for July 22, 2021July 22, 2021
•Chateau Ste. Michelle has officially unveiled its new look. The makeover includes a bright and colorful label design while drawing attention to the winery’s iconic chateau. The winery has also partnered with interior designer Cassandra Lavalle of @coco.kelley, who has been named Head of Wine Design. The partnership kicks off the brand’s “My Chateau” campaign, created with agency of record Team One and “designed to redefine the ‘Chateau’ to represent wherever you feel your best and find enjoyment,” in the words of the company. Parent company Ste. Michelle Wine Estates recently announced it will be acquired by New York-based firm Sycamore Partners for $1.2 billion.
•Australian wine exports to the U.S. slipped 7% to A$400 million ($294m) and 8% to 14 million 9-liter cases in the 12 months through June, as the industry battled tough comps against the previous year’s off-premise surge. The decline was mostly due to the fourth quarter of the fiscal year, Wine Australia noted in its report. Despite lower volumes, Australia made headway on the pricing front, with the average value of U.S. Shipments rising 1% to A$3.13 ($2.31) per liter, the highest for a financial year since 2008–09. Globally, Australian wine exports fell 10% to A$2.6 billion ($1.9b), as double-digit growth in the U.K. only partially offset a 33% slide in China, which erected massive tariffs on the category last year.
•Italian wine brand Caposaldo has released a new Prosecco DOC Rosé Brut Millesimato. Retailing at $14 a bottle, the new entry is made from hand-picked grapes from northern Italy’s Veneto and Friuli-Venezia Giulia regions and is a blend of 85% Glera and 15% Pinot Nero. It has 13 grams of residual sugar. Caposaldo is imported by Kobrand in the U.S.
•Minnesota’s Phillips Distilling Company has launched a new vodka brand, Cubist, amid a host of brand updates aimed at boosting UV Vodka and Revel Stoke whiskey. The new brand—dubbed “The World’s Most Refreshing Vodka” and packaged in a bottle that turns blue when the vodka is properly chilled—will launch in August in Minnesota and Arizona for around $25 a 750-ml. The company has also redesigned the bottle for UV Vodka, packing the spirit in bottles featuring photosensitive ink that appears in sunlight. Finally, in September, the company will relaunch Revel Stoke flavored whiskey with renamed whiskies, and a new tagline: “Stoke Your Wild.”
•St. Petersburg, Florida-based BarBox has added two new flavors—Margarita and Gin Lemonade—to its portfolio of spirits-based RTD cocktails. The two new additions both come in 1.75-liter boxes, with each containing 14 servings. The Margarita is at 21% abv and BarBox’s Gin Lemonade is at 20% abv. Both retail for around $25 a box and are available in select markets across the U.S. and online. These releases bring BarBox’s portfolio to five entries, also including Negroni, Vodka Sour, and Cosmopolitan.Subscribe to Shanken News Daily’s Email Newsletter, delivered to your inbox each morning.