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Market Watch: Retailers Discuss Burgeoning Delivery Market

July 23, 2021

Prav Saraff, the director of operations at Washington, D.C. retailer 1 West Dupont Circle Wines and Liquors, believes the drinks industry’s future has already arrived. “The ease of being able to restock liquor cabinets and wine cellars and to order the necessities for a party from the comfort of a cellphone has made it so that people don’t feel the need to go into the store anymore,” he says.

For Saraff and other beverage alcohol retailers, the emergence of on-demand delivery has resulted in added sales, while consumers have quickly become enamored by the convenience and reduced-friction transactions the services offer.

While regulations vary, most states allow some form of online beverage alcohol sales and delivery, either via store employees or third-party providers. As with other trade channels, the Covid-19 pandemic has greatly accelerated consumer demand for online ordering and delivery of products carried by liquor stores, and many expect the surge to continue moving forward. Market Watch has more.—Terri Allan

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