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Italy’s Pasqua Strikes Out On Its Own In The U.S.

July 23, 2021

Veneto-based winery Pasqua has been expanding in the U.S. in recent years, with volume reaching 350,000 cases in 2020 across a range that runs from Romeo & Juliet PassioneSentimento at about $15 up through the luxury tier Mai Dire Mai Amarone della Valpolicella DOCG at $113.

This month, Pasqua USA began handling all import, sales, and marketing operations for its wines, following a 10-year partnership with Carolina Wine Brands USA, which helped build the Pasqua brand in the market. Third-generation family member Alessandro Pasqua tells SND the company is seeing solid growth this year, boosted by its advertising campaign headlined by PGA golfer Francesco Molinari, which sports the tagline “Talent never tasted better.”

“The Italian wines of the Veneto seem to be on the verge of a resurgence,” says Pasqua, citing the popularity of styles like Prosecco, Pinot Grigio, Appassimento, and Amarone. “With reopenings happening on-premise, there’s some exciting momentum happening here.” In addition to the Romeo & Juliet label, Pasqua’s 11 Minutes Rosé Trevenezie IGT, Prosecco Rosé DOC Extra Dry Millesimato, Prosecco Treviso DOC Brut, and Amarone della Valpolicella DOCG have been leading the company’s U.S. gains.

This fall, the lineup is being extended with a limited edition Y by 11 Minutes Rosé, which is made with indigenous varieties Corvina and Trebbiano di Lugana blended with Carmenère and will retail at $29 a bottle. “In the near future,” Pasqua adds, “we’re looking forward to the launch of organic Amarone ‘crus,’ a step forward we’re pursuing as part of a strong foray into sustainability.”

Pasqua is also intent on continuing to expand the portfolio, both via entry into new Italian winemaking regions as well as potentially other international origins. “Great wines with interesting backstories are beginning to see renewed growth opportunities,” as the world looks to move past the pandemic, he notes.—Daniel Marsteller

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